Search Engine Placement
Pick Your Target Keywords
Research on major keywords in very important, Choose relavent and alternate keywords for your website.
Position Your Keywords
Make sure your target keywords appear in the crucial locations on your web pages. The page's HTML title tag is most important. Failure to put target keywords in the title tag is the main reason why perfectly relevant web pages may be poorly ranked. More about the title tag can be found on the How HTML Meta Tags Work page.
Have Relevant Content
Changing your page titles is not necessarily going to help your page do well for your target keywords if the page has nothing to do with the topic. Your keywords need to be reflected in the page's content.
Avoid Search Engine Stumbling Blocks
Some search engines see the web the way someone using a very old browser might. They may not read image maps. They may not read frames. You need to anticipate these problems, or a search engine may not index any or all your web pages.
1. Have HTML links
2. Frames can kill
3. Dynamic Doorblocks
Build Links
By building links, you can help improve how well your pages do in link analysis systems. The key is understanding that link analysis is not about "popularity." In other words, it's not an issue of getting lots of links from anywhere. Instead, you want links from good web pages that are related to the topics you want to be found for.
Just Say No To Search Engine Spamming
For one thing, spamming doesn't always work with search engines. It can also backfire. Search engines may detect your spamming attempt and penalize or ban your page from their listings.
Submit Your Key Pages
Most search engines will index the other pages from your web site by following links from a page you submit to them.
Verify And Maintain Your Listing
Check on your pages and ensure they get listed, in the ways described on the Check URL page.
Beyond Search Engines
It's worth taking the time to make your site more search engine friendly, because some simple changes may pay off with big results.
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